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Meet the team...

Who we are


Fergal O’Mullane 

Co-Founder & CEO

Fergal is an entrepreneur with almost 20 years of retail, retail tech and fund raising experience. Fergal was co-founder of Amplience, a leading B2B rich content solution for retailers globally.


Laura Wynch


Laura has over 10 years management consulting experience, providing strategic and operational expertise to retailers, brands and private equity houses around the topic of digital transformation and omni-channel development. Passionate about the impact of the start-up ecosystem on retail, she has spent the last 4 years advising and mentoring start-ups from pre-seed to series A.

Sam Haeata


Sam brings a wealth of experience managing technology teams, with more than 8 years in CTO positions. This extends the 15 years he worked with PwC, market leaders and start-ups to deliver projects including supply chain management and ecommerce/warehouse platforms.

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Christopher Borritt

Head of Sales and Vendor management

Christopher draws on over 10 years of sales experience, from assisting enterprise level retailers in adopting the correct cyber security posture, to assisting start-up tech companies with go to market sales strategy.

Get in touch...


020 3111 1385

White Collar Factory 1 Old Street Yard, Old Street, London EC1Y 8AF