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Meet the team...
Who we are
Fergal O’Mullane
Co-Founder & CEO
Fergal is an entrepreneur with almost 20 years of retail, retail tech and fund raising experience. Fergal was co-founder of Amplience, a leading B2B rich content solution for retailers globally.
Laura Wynch
Co-Founder
Laura has over 10 years management consulting experience, providing strategic and operational expertise to retailers, brands and private equity houses around the topic of digital transformation and omni-channel development. Passionate about the impact of the start-up ecosystem on retail, she has spent the last 4 years advising and mentoring start-ups from pre-seed to series A.
Sam Haeata
CTO
Sam brings a wealth of experience managing technology teams, with more than 8 years in CTO positions. This extends the 15 years he worked with PwC, market leaders and start-ups to deliver projects including supply chain management and ecommerce/warehouse platforms.
Christopher Borritt
Head of Sales and Vendor management
Christopher draws on over 10 years of sales experience, from assisting enterprise level retailers in adopting the correct cyber security posture, to assisting start-up tech companies with go to market sales strategy.